Retail

Track, analyze, and improve the shopper journey

Intelligent automation can be used to track and analyze customer data from various sources, such as purchase history, web analytics, CRM systems, and social media platforms, to identify patterns and better understand the typical shopper journey. Use these insights to optimize the shopper journey and improve the customer experience. For example, a bot could trigger […]

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Segment customer lists for targeted marketing campaigns

Automate the creation of segmented customer lists based on pre-defined criteria, such as age, gender, location, channel preference, purchase history and behavior. The bot can extract the relevant data from various sources, such as the CRM system, the POS system, social media platforms and web analytics, and use it to create these targeted marketing lists.

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Updating of customer information and preferences across disparate systems

Use intelligent automation to set up a system that automatically extracts customer information and preferences from one system and updates it in other systems. For example, if a customer updates their contact information in the loyalty program, this information can be automatically transferred to the CRM system as well.This helps to ensure that all customer

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Identify potential churn risk and target at-risk customers

Analyze customer data from different systems and identify patterns that may indicate a higher risk of churn. This could include factors such as decreased frequency of purchases, negative feedback or reviews, or a lack of engagement with loyalty programs. With this information, we automatically target at-risk customers with personalized offers or incentives to try and

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Identify opportunities for upselling and cross-selling

Use RPA and AI to analyze customer data and purchase history which includes data on the products and services purchased in the past, their demographics and behavioral characteristics. Using this data, intelligent automation can identify trends and patterns that can be used to predict which products or services customers are most likely to be interested

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Targeted promotions based on feedback and reviews

Use intelligent automation to process customer feedback and reviews, and then use this information to create targeted promotions for those customers. This can be done using RPA to extract data from customer review platforms, and using AI to analyze this data and identify trends and areas for improvement. This helps retail businesses quickly and accurately

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