Bot(s) can be configured to post updates, images, and other content to social media platforms at pre-defined times, based on the company’s social media calendar. Set up a schedule for posts and let the RPA software do the work of posting them, freeing up time for marketing teams.
The bot can also be used to create and schedule online ad campaigns, including targeting specific audiences, setting budgets, and defining the duration of the campaigns.
By automating this process of scheduling social media posts and online ads, retail businesses can be more consistent and regular in their online presence, improving customer engagement and loyalty.