Meta is heavily investing in artificial intelligence, including developing AI systems to power its video recommendation engine across platforms. Their technology roadmap until 2026 includes creating AI models for its TikTok-like Reels service and traditional longer videos. Meta is spending billions on Nvidia GPUs for AI research to train large language models.
Why Should You Care?
1. Promising results: 8-10% increase in Reels watch time.
2. Chatbot assistant functionality to be enhanced with AI model.
3. The AI recommendation model serves both Reels and traditional videos.
4. Meta’s system re-architecture progresses to “phase 3” implementation.
5. Goal: Improve suggestion quality and timeliness across multiple products.