Use RPA to automate follow-up communications with customers after purchases or support interactions, improving customer engagement and loyalty.
Implement using GPT to analyze customer data and provide personalized communications. Have people review and approve before using RPA to automate follow-up communications. Risks include the possibility of inappropriate or irrelevant follow-up communications, so ensure the model is regularly updated and monitored. Benefits include improved customer engagement and loyalty, increased revenue, and reduced workload for customer service agents.