Use RPA and AI to analyze customer data and purchase history which includes data on the products and services purchased in the past, their demographics and behavioral characteristics. Using this data, intelligent automation can identify trends and patterns that can be used to predict which products or services customers are most likely to be interested in. This information can then be used to tailor marketing efforts and sales strategies.This helps retailers to increase the average value of each customer transaction and improve overall profitability. It also enables retailers to identify new opportunities for growth by identifying untapped segments of the market that may be receptive to their products or services.