Intelligent automation can be used to track and analyze customer data from various sources, such as purchase history, web analytics, CRM systems, and social media platforms, to identify patterns and better understand the typical shopper journey. Use these insights to optimize the shopper journey and improve the customer experience. For example, a bot could trigger alerts for customer service agents to follow up with customers who abandon their shopping carts, or it could suggest personalized product recommendations based on a customer’s browsing history.By automating the process of tracking, analyzing, and improving the shopper journey, retail businesses can better understand their customers and identify opportunities to optimize the customer experience.