An RPA bot can be configured to keep track of competitor websites, trade publications, and industry reports, to extract data about new products, price changes, and promotions. The bot can then analyze the data to identify trends and patterns, and trigger alerts for merchants and category managers. The respective teams can then use these insights to identify opportunities for differentiating their products and services.This can also help retail businesses stay competitive by getting timely and accurate information about their competitors and dynamically responding to the new developments.